Innovation as Outcome

From Harga-Blog:

I once asked a class full of senior executives whether they wanted innovation. They all said yes. When I then asked whether they wanted their direct reports to spend time developing and experimenting with new ways of doing their work, they all said no. They wanted innovation-as-outcome but not not the process.

Sure...innovation as process is hard work.  Furthermore, the uncertainty, risk, and cost of the process is apparent, while the risk and cost of inaction isn't always obvious.